This will instantly resonant with the majority of Vitality’s target audience and the country. The Customer – The video opens with the customer introducing himself as a hard worker and family man. Vitality have done a great job with this customer success story, so lets break it down – Vitality – How life insurance can save a life The outcome, how the customers life was changed.Present the solution that will beat the problem.Introduce the problem that needs to be solved.Introduce the customer, the hero of the story.I’ll now take you through two example videos to help you get started on your own customer success story video.īelow are the four sections a customer success story video should be broken down to and each of these sections needs to include the ingredients from above. You can physically see how your product or service has changed their life and you can tell the authenticity of the story by their micro body movements. It is so powerful and adds a lot more feel and emotion to the video. The spoken words tell a lot of the story but body language is absolute key. A human being must be the centre piece of the video.If you miss one of these out, the video will not be effective as each of the four sections rely on one another. Customer success story videos should have four clear goals, they need to clearly set out who the customer is, the customers problem, the solution and then how the solution transformed the customers life.Consumers are a savvy bunch in this continually connected, modern day market place and if they get a sniff of a direct sell the power and impact of a human story will be blown. As I alluded to briefly above, these videos should not sell.If you can achieve this the video will be a lot more authentic and therefore a stronger sales tool even though it doesn’t directly sell. It is their story not yours, the trick with these videos is to choose the right customer, one who can tell their story without too much assistance from you. The customer is the most important part of the video.There are four key ingredients to a successful customer success story video – What are the key ingredients of a customer success story? A strong and clear story that follows the 4 stages below, about how your product changed someones life is a very powerful tool. As I’m sure you know this stage is consideration, where new customers are deciding whether your product is the product for them. A customer success story is a key part of any video marketing campaign as it helps you achieve the 2nd stage of the marketing funnel.
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